Alliteration aside, the botany aspect of our beer festival is on an equal footing with our beer sampling. The Botany of Beer, a talk about the history and science behind brewing beer by one of the Botanical Garden’s senior scientists, tells visitors about the plants that have been used to make beer over the centuries and helps them understand the complexities of brewing. The idea is to give our visitors the opportunity to learn while having an amazing time.
We loved that the event seemed like a hybrid - in that, we mean that the crowd was not your ‘typical’ (read: male) craft beer fest crowd. There was a large spectrum of people, average age 30ish we would guess, male and female. Do you feel an event like this is a ‘value add’ for the audience you already have, or are you looking for a younger demographic?
Thank you! We are always interested in adding diverse and interesting programs that will not only engage people who already know and love the Garden but also attract new visitors.
If you do this event again, how will it be the same (or different)?
We do aim to host our third annual Blues, Brews, & Botany next autumn. Stay tuned for details!
We noticed that many of the breweries featured all use the same distributor. Was this intentional, either from you or from the distributor?
