A visit to The Alchemist: Family.

Time to re-learn two very important lessons this holiday season: Good leadership is vital, and family is all.

Jimmy and Kristen made their way through Vermont this last summer as part of their pre-Jake 'babymoon', and when in Vermont, one must BEER in Vermont - so it was time to drop in on our old friends at the Alchemist. We've known these folks since the 'oughts', and have watched them grow through some pretty unimaginable challenges. And though they make some of the best beer in the world, when you hang out with them, you realize that what's first in founder / owners John and Jen Kimmichs' hearts a leadership style that makes some of the happiest beer people we've ever met.

Join us for a peek at the Alchemist Family. Happy Holidays, and CHEERS!

Video #308, Lagunitas: Flyin' high in NorCal.

FINALLY! The Happy Hour Guys have flown/driven coast to coast to get some coverage in NORCAL. We begin our tour in Petaluma, CA at Lagunitas Brewing, a friendly, music and herb driven collective that has gone from founder Tony Magee selling kegs out of his car in 1994 to a nationwide force in Craft Brewing that is selling world-changing beer. Click play to be introduced to this craft family, and big thanks to Matt Fabiano and Kevin Carolan for some stellar camera work.  Cheers!

With Chief Marketing guru Ron Lindenbusch, "The Beer Weasel".

VIRGO SUPER CLUSTER.

WHOA.

Video #72: LudHaven SugarBush!

Craft beverages can mean many things to many people - and in the Upper Peninsula of Michigan in early April, it means Maple Syrup! The Guys make a fly-by past a family operation that does far more that put flavor on pancakes - they share in a way of life; simple, hard work out in the woods that creates a sweet treat for everyone. Whether the beverage is alcoholic or not, The Guys keep learning the lesson; making something that you can share with others is one of the highest callings in life. Oh, and the stories are pretty good, too. Not to mention the pancakes.