Broadway Brews Project, SCHOOL OF ROCK: Let's meet the Team!

The second Broadway Brew process gets underway as the cast of School of Rock the Musical meets up with brewer and owner Augie Carton of Carton Brewing, at Rattle N Hum West. But this night isn't just all fun and beer drinking, there are jobs to do: What kind of beer will the cast choose to make? What will they name it? And who have they decided that the beer will raise money for? 

Each Broadway Brew is a THREE EPISODE SERIES: And for School of Rock, this is Episode One. Click onward to meet and learn more about some pretty awesome folks, and most importantly, raise money for a terrific cause. Cheers!

Many thanks to all the folks who helped out this evening, from Ashlee and Joe at Rattle N Hum West, to Erin, Brad, Jeffry, Holly and all the Broadway Brews fans. Let's BREW!

Circa press about the #BroadwayBrewsProject!

Some more terrific press for the Broadway Brews Project landed today from Circa news, featuring BOTH Rise Up Rye and the upcoming School of Rock beer:

Many thanks to Ariel Min and all the good folks at Circa! 

http://circa.com/lifestyle/food/how-hamilton-inspired-beer-rise-up-rye-is-helping-a-charity-founded-by-hamiltons-wife

The Broadway Brews Project beer #2: SCHOOL OF ROCK.

The Broadway Brews Project continues!

Just like we did with Hamilton an American Musical and Gun Hill Brewing recently, we, The Happy Hour Guys, are putting a hit Broadway show together with a local brewer, to brew a beer for Charity. Our eventual goal: The Broadway Six Pack - six shows, six beers, six amazing causes.

And here comes Brew #2; we're matching School of Rock the Musical with Carton Brewing in Atlantic Highlands, NJ - and they're brewing for the good folk over at Sing For Hope.

Brew Day is October 20th, and the release party will be...well, as soon as this kick-ass, hard-rockin' beer is ready.

Craft Beer and Broadway are together again. Cheers!

Announcing the 2nd #BroadwayBrew: School of Rock and Carton Brewing!

So very excited to let you guys in on this one - our second Broadway Brews Project collaboration partners will be School of Rock the Musical, and Carton Brewing! There are already tons of cool stories to tell about this one and we've barely gotten started. First episode capture is just weeks away!

Stay tuned for updates as we get the band together, create a recipe, pick a charity, and find a name for this beer - any ideas from you guys? Leave them in the comments below!

Press keeps Rolling (Stone) for the #BroadwayBrewsProject!

When we started the Broadway Brews Project, we certainly had hopes that it would blossom into the Next Big Thing. But I'm not sure we had any idea that it would go like this. Check out the latest press that just dropped yesterday: A great video from Brittany Spanos and the good folks over at:

Click the icon to go to their story.

And here's a lineup of some (just some!) of the coolest press we've had so far:

ROLLING STONE: Inside Hamilton Musical's Craft Beer, Rise Up Rye

WALL STREET JOURNAL:  "A Revolutionary Drink: Smash Broadway Musical inspires a 'Hamilton' Beer" 

PLAYBILL: "Raise a Glass to Freedom: There's Now a Hamilton Beer" 

WABC 7: Brewery Making a Craft Beer Inspired by 'Hamilton': Portion of Sales Benefits Charity 

EATER: Broadway's 'Hamilton' Inspires a New Craft Beer

ALL ABOUT BEER: Beer on Broadway: Hamilton Cast Plays at Brewing

EDIBLE BRONX: "Brews Over Broadway" 

BEER SESSIONS RADIO: The Happy Hour Guys & Hamilton Craft Beer episode

Broadway Brews Hamilton: Release Party!

It's already late up on the roof deck of Beer Authority in Midtown Manhattan, but who cares: Let's tear it up!

Time to celebrate - the first incarnation of The Broadway Brews Project has come full circle. What a journey! The plan was made, and the beer was brewed; now it's time to party. Join our Broadway Brewers and their bretheren in the cast of Hamilton an American Musical for the release of Rise Up Rye, brewed with Gun Hill Brewing in honor of Graham Windham and the Eliza Project. Biggest hit show of a generation, sure: But how will the beer taste? Click play and find out.

SPECIAL THANKS TO: The good folks at Beer Authority; Harry Berberian, from Graham Windham, and the GW volunteers; Hollis Scarborough-Rodriguez, for her party planning genius (as well as her hubby Percy); and our crackerjack shooting crew of Ben Leibert, Dane Agostinis, and Squigs.

Broadway Brews Hamilton: BREW DAY!

It's a chilly day in the Bronx. And as our Hamilton Brew Crew gathers in Times Square outside the Richard Rodgers Theatre for their ride north, their compatriots up at Gun Hill Brewing company are 'mashing in' the beginnings of an experimental Rye beer that is set to change the relationship between Craft Beer, Broadway and charity...forever.

But this process cannot complete without the help of Javier Muñoz, David Guzman, and Kamille Upshaw. Click ahead for a peek behind the scenes - and the creation of Rise Up Rye. The release of this beer is Saturday night, 4/30!

(A percentage of sales of #RiseUpRye will go to @GrahamWindham, in support of the #ElizaProject. This is the #BroadwayBrewsProject!)